PDF Paid Earned Owned Shared: The Media Recipe for Audience Conversion

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Check out the images below to see how you can control both the global output and override it per post as needed. If you have any questions about this feature, email support rebelmouse.

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RebelMouse supports and encourages video sitemaps for every web property we power. A sitemap is a file where you list out the webpages of your site that tells Google and other search engines about the organization of your content. A video sitemap is simply an extension of this function. According to Google, a video sitemap is a great way to help the search engine understand more about your video content that might not always be discovered through its crawling mechanisms. This is particularly useful for recently published video content because it will allow Google to crawl it quickly.

Click on the following for more information on how to set up a video sitemap so Google can swiftly find your video embeds: JW Player , YouTube. And click here to review Google's own documentation on how to implement a video sitemap.

Be sure to follow Google's best practices for video to ensure your content is optimized for search. If you have any questions about video sitemaps, email support rebelmouse. RebelMouse has deployed an exciting update: We've enabled particle tracking in Google Analytics for articles using Google's Accelerated Mobile Pages AMP format, which means every particle now triggers a page view event upon scroll. Before, just one page view event would be logged when the mobile page initially loaded. The days of static, flat media are over. Sites with low performance scores, obtrusive ad experiences, and poor content structure simply won't make it.

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Knowing these truths, the way we think of an article can no longer be static either. An article today now takes several forms: short-form, long-form, listicle, slideshow, etc. Because of this, we've created a simple framework called Particle Assembler that accounts for all possibilities when building out content.

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We playfully call each piece of your content a "particle," which is quite literally a "part" of an "article. Each of these reasons, now turned into particles, contain enough information to stand by themselves as individual posts. Building particles in RebelMouse's Entry Editor. And they do stand alone successfully when you're on RebelMouse — each particle can be shared separately on social and each will register as a unique page view thanks to our latest update.

Micro or Macro Influencers – Which Is Best For Your Brand?

This is a critical part of our modern pageview methodology that ensures our publishers deliver an elegant user experience to readers while still capitalizing on a meaningful monetization strategy. For instance, not only is every particle now a page view on Google AMP, but it's also a new revenue opportunity. This is thanks to the various placement opportunities for ads we offer within our Particle Assembler. For example, you can set it up so an ad is shown every few particles in a slide show, maximizing for revenue and user engagement. With this update, sites powered by RebelMouse will not only deliver the best AMP experience to their users, but they'll also earn the page views their content deserves, too.

In just a short period after implementing this change, one client experienced a massive spike in AMP pages per user, where it jumped from 1. If you're interested in experiencing this type of growth and getting more page views for your mobile content, request a proposal today and let's start working together.

If you're already on RebelMouse, email support rebelmouse. It's not a surprise that quality content can easily be spoiled by a poor site experience. This is why we're extremely proud of the lightning-fast sites we power. But speed is only the beginning of the user experience. The temperature on platform dependency has cooled in recent years, revitalizing the value of site visits and search strategy.

This is good news for both users and publishers who need site stability to survive. Because of this shift, RebelMouse focuses on three primary key performance indicators KPIs to measure site usability and health:. In order for these metrics to shine, a site's architecture must be organized in a way that increases every user's time on site. The logic is simple: If a site is easier to navigate, the user will likely stick around longer.

This is the gateway to user loyalty. One important way we support these KPIs is through our intuitive tagging structure for content. Let's take a look at our primary tag functionality and how it can set up any site for success. On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

Dynamic Taxonomy: One of the primary benefits of using a primary tag is that it exposes the depth of content available to your users. Many publishers do this through the use of sections, which often turns out to be redundant and, in turn, ignored:. Sections can often be annoying to navigate and repetitive.

Using a variety of relevant tags for every article, rather than just repeating the same handful of sections, opens up more opportunities for targeted descriptors. For example, instead of using "Recipes" as a section over and over again, a primary tag can be used to create specific content flows for topics like "Vegetarian," "Soups," or "Cocktails. Richer SEO: Since a primary tag exposes more information about your article, it also supplies more relevant data to Google's algorithm.

Surfacing content in usable ways supports Google's mission to serve content based on audience behavior and intent instead of outdated and frowned-upon SEO methods like keyword stuffing. By targeting specific interests, your dynamic tag structure will allow Google to more accurately understand your article's content and rank it accordingly. On RebelMouse, this creates a trickle-down effect, because users can click a tag and quickly get directed to more relevant articles, which boosts your SEO efforts further.

Here's how the site experience looks on RebelMouse-powered EcoWatch when viewing their primary tag "Plastics. RebelMouse-powered EcoWatch takes advantage of a primary tag construct. Improves Crucial KPIs: As mentioned before, RebelMouse traffic experts are constantly focused on improving the three KPIs that matter most to site usability and building audience loyalty. These metrics answer the following questions:. Looking again at EcoWatch's use of primary tags, it's important to note that a primary tag is exposed on every one of their articles.

They're also used in a left-hand navigation module that features the latest stories and trending topics:. If you aren't on RebelMouse yet, request a proposal today and let's start working together to make sure your site is optimized for user growth. If you're already publishing on RebelMouse, and want to learn more about tagging best practices, contact your account manager or email support rebelmouse. Most marketers don't prioritize page speed because they don't think it impacts their bottom line.

However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:. Let's say a paid media campaign drives , new visitors to a landing page that takes five seconds to load. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

Page load plays a huge part in customer dissatisfaction, too. Plus, people love to spread the word about a bad experience, probably more than a good one. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers. The main takeaway?

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Your paid media has to work much, much harder when you neglect to optimize your site for performance. And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content e. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.